Reputation Management Guidelines for Dentists
Not too many people enjoy going to the dentist, and that fact can make dentists a prime target for online attacks. That is why it is so important for dentists to provide their best possible service and to ensure that online reviews and reputations for their business are positive.
Sites that specifically provide reviews for dentists or other medical professionals include RateMDs.com and RankMyDentist.com. There may be negative reviews on there that dentists need to be aware of, and those pieces of content can directly affect a dentist’s reputation. Managing your reviews and your reputation require different tactics. You can’t expect to put the same effort and resources into both of them and to garner the same results.
Management of Dentist Reviews and Reputation
In our experience, dentists count on their online reputation and reviews to bring them clients and continued revenue. We have consulted with a number of different dentists and have actually created tools specifically to help them monitor their online reputation and reviews and repair any damage done to them. We have compiled a list of guidelines that dentists should follow if they want to have a positive online presence and ensure that their reputation is upheld. We know that your time and efforts are valuable, and we don’t you to have to waste a lot of them trying to track or fix your reputation. That’s why we have several different services available to do a lot of that work for you and ensure your practice stays successful.
Business Reputation Services
One of our key services is one that address your business reputation directly. It is applicable for all dentists and who operate individually and as part of a larger practice. This service is multi-tiered, and we can adapt to your needs. We can offer something as simple as monitoring for reviews and reputation changes to a full public relations service to manage any crisis that occurs. Our service packages are meant to help you save time and effort you would have to expend to protect and repair your online reputation and to counter negative publicity. We do this by ensuring positive reviews are being created by your clients and working to improve your presence online. Creating a positive online presence can mean a huge change in the how successful your business is and how much revenue you see coming in. We offer more than just a simple tool to keep track of your reputation online; we provide a full-fledged service that can put you back in control of our own reputation.
Most dentists don’t need full on reputation defence. This is reserved for people who have suffered a direct attack, such as having many negative reviews or blogs posted about them from disgruntled patients. While the law does not permit reviews or other content to be removed in most cases, you do have the ability to suppress these criticisms. We have put a lot of time and money into creating resources that can help you get your reputation back. We know that almost anyone looking for you online won’t look beyond the first couple pages of a Google search. We can ensure that they only find positive articles and reviews for you and your practice by producing a lot of content that puts you in a good light.
Tips for Managing Your Reputation and Reviews
Keep an eye on reviews and feedback.
A lot of dental practices look at consumer review sites as something that can be either good or bad for them. If they get good reviews on these sites, then of course their business will do well. However, if the reviews are poor, it can hurt their career and their reputation, driving away potential customers. You can’t ensure that no patients will even be disgruntled or make certain that no competitors will post negative reviews, but you can take some steps to decrease your risk of damage and to protect yourself against attacks and the damage they cause.
One of the better ways to protect yourself is to talk to your satisfied customers and see if they will rewrite a review for you. Any decent dentist probably has a number of happy customers who would be willing to spread the good word and write a positive review. You can also ensure that patients know how to leave feedback and make it simple for them to do so. Furthermore, you can show yourself to be someone who responds well to constructive criticism and who can handle a few negative comments with your thick skin. This will allow you to address problems as they arise instead of letting everything seem like a personal attack without merit.
When a negative review is posted, you should try to address the writer directly. Find out what caused the problem and what you can do to correct it. If you act quickly, you maybe able to get them to take back what they said, and that can do more for you any number of positive reviews could.
If you are going to ask for feedback, make sure you do it sparingly. If there are lots of reviews posted at the same time, some review sites may look at them suspiciously and take some of them down. Try not to ask for positive feedback overtly, but simply request that your patients post some sort of review.
Know how to handle angry customers.
All professional dentists have clients that don’t like them at some point, and some of them will post negative reviews. That’s simply something you have to accept. If you aren’t obsessing over those reviews and feeling hurt about them you can spend your time doing damage control. It is vital that you manage negative reviews quickly and effectively to protect your reputation.
You should not try to deal with angry patients on your own. You have staff members who will have to deal with them as well, and they need to be trained on how to do so. Many problems that are expressed in negative reviews stem from staff members dealing improperly with upset customers. Your staff can be taught to deal with customers both online and in person courteously and professionally.
3. Know your online reputation
Any dentist that is a part of a larger practice will likely have some sort of biography about them posted on the practice’s website. This is a good first step, but it isn’t enough to ward off personal attacks. You need to do more than just have an online profile if you are going to control your reputation online. It can help to purchase domain names that use your name.
When many potential clients search for you, they might try to use a few different variations of your name. So, it’s a good idea to have all those variations squared away and under your control. If your name is Roger Jones, for example, then you would want to own the domain name for RogerJonesDDS.com and RogerJonesDentalAssociates.com.
Think about creating a blog.
Not everyone will do well at blogging, but it can be a very useful tool to get your name out there and to establish a positive reputation. You can take your pre-existing website and start a blog there, and this blog can allow your patients and peers to interact with you in an important way.
You may not want to go to the extent where you offer medical advice online, but just providing some general information through your blog can be of great benefit to your patients and your reputation. You want to ensure that you are providing your clients with something of value that pertain to your field of expertise. That gives them a reason to come back to the site and recommend you to other people. You can also increase your visibility by linking your name to keywords that patients might use to find you.
The blog also gives you a way to update your clients about changes to your practice. Self-promotion is an important part of maintaining your online reputation. If you bought new equipment, updated your waiting room or made other changes, then your patients may want to know about them. You might be surprised at what your patients are interested in.
5. Be careful about what you post.
New patients searching for a dentist to go to are looking for a professional. They want to discover a dentist who is trustworthy and who is representing their practice well. If you post embarrassing or lewd photos on your site, if you say offensive or divisive statements there, then you are going to be driving people away.
Your personal identity and your professional identity should be two separate things. You can share personal information and content in a private way without harming your reputation. Just make sure that you know how to separate the two.
Are You Ready for Review and Reputation Management?
We have covered the basics of dentist reputation and review management and we hope that you have gained a better understanding of what a damaged or poorly maintained reputation can do to a dentist. If you take nothing else away from this, just know that your reputation and the reviews posted about you can either make your business a success or sink it quickly. We can help you with your online reputation. Just contact us today to let us make a difference in your business’ future.