Expert FAQ on Reputation Management for Doctors
Any physician who is looking to invest may be put under sever scrutiny, not only because they are investors, but also because they are physicians with a stake in their investments. There will be business people who try to take advantage of them because of their position.
There are a few key ways that medical professionals can protect themselves as they invest. Investor and medical expert James Dahle has some answers to common questions that investing physicians often ask.
Should physicians or any investor really trust financial advisors and their reputations?
Most physicians have personally experienced attacks on review sites about them that aren’t based entirely on reality. They should take that into consideration when looking at the reputation of financial advisors. Not everything they read about them will be true. Looking at the advisor’s website is a good indicator of what to expect. You can find out about their training, accreditation, philosophy and costs there.
How can a financial advisor help their online reputation improve?
Online reviews for financial advisors may not be very accurate, but many clients do trust those. It can help to respond in the right way to any criticism you receive. You can ask your best clients to write some reviews for you to help your situation. A lot of people have had positive experiences with doing this since it has worked really well for them.
The best place to find out information about a financial advisor is through their own website. They should be making their site of high quality and informative so that it can help overshadow any negative press out there that relates to them.
How does personal posting as a physician affect one’s reputation?
Not all physicians have to worry about their reputation as they post stuff. Emergency physicians get to choose their patients, not the other way around. In many cases, the patient is more concerned about the hospitals’ reputation and not the individual doctor’s. Doctor’s should be concerned about their reputation as a person writing things online, though. That can always be challenged and damaged, and it is best if you write in a way that makes the reader feel like they are sitting right in front of you and you are talking to them directly.
What should you do about criticism and negative comments, especially on controversial subjects?
For those truly negative comments, it’s best to just delete them, if you can. It’s more productive to focus on the ideas commenters are presenting rather than their actual words. It can help to reword comments or alter the tone a bit and keep the core idea intact. You definitely need to be able to take some hits if you are online, though, and you have a presence there.
Is there reason for physicians to be concerned about their professional reputation when they invest, since poor investment stories often get press?
There is some validity to those kinds of concerns, because some people will conflate poor investing decision with poor doctoring skills. That may or may not be a fair comparison, but people make it all the same. You do want to avoid specialized investing, which can include hedge funds and private funds. You’ll get better returns if you stick to index funds.
A lot of physicians and other investors struggle because of bad investing habits, and they need to get help from someone who knows how to do it and who has experience before they get in too deep.